DAY TWO - 27.3.2012
Sunil Nair, a key DreamTeam leader and DreamCatcher from Idiom, who participated in the first-ever Dream Journey of January-February 2011, spoke to the students about his experience. Central to his talk and discussion was the point that DreamCatching is not as easy a methodology as it sounds. It takes a certain level of understanding and capacity to actually come home with strong dreams from those one interacts with. It also takes a certain skill to be able to "spot" a dreamer and the "extract" the dream onto video.
Sonia Manchanda again took the students a little deeper into the project. References to how the National Innovation Council and Manipal Foundation and others are interested in the capabilities of the project.
The idea is to take a district - Tumkur - and map the dreams therein. To do an entire district and see if the results can be scaled up across all the districts in the country.
A key aspect in using the methodology and process is to come to INSIGHTS.
Eg: When Idiom did the strategising for YLG, the insight gained was that for the Indian woman beauty is not a habit. Basically the woman works at home looking after a multitude of things, and then there is guilt to go to the parlour. "We turned this insight on its head to ask/tell the women -how can you make sure you deserve it and you feel guilty if you don't go to the parlour? We showed the concept boards to the women and developed them with the woman. It was a highly successful project.
So the question is: Howcan we take insights and innovate them - how to see the world as not problems but as opportunities?
INDIA IS:
A vibrant democracy where very few vote.
An unequal society - favelas are a problem - you can't even go through some areas. Many opportunities
Many types of people who don’t fully understand each other Too fast too slow
Students then watch the I AM INDIA film.
It takes a different direction from how it is usually done.
You get clinical if you look at people's needs. In Kuppam, Chandrababu Naidu (former Andhra Pradesh CM) did an experiment with human beings. What was one result. Arrowroot which went out of the market was replaced by the satchetisation strategy ending up in the selling of Marie biscuits back to the arrowroot people. Is the direction to take?
Dreams, on the other hand, are pure and constructive - Mandukya Upanishad. Yet, dreams cannot be realised by themselves. You need politicians, venture capitalists, everyone coming together via a platform, a methodology, a process.
Sam Pitroda is once stated to have said - In India, everyone wants to boil the ocean but noone wants to do anything. But things can be done through dreaming. Dreaming is a fundamental right. Dreams are deeper than insights.
Dream-Doodle-Develop as the first cut of the process thus became Dream-Believe-Realise. The process can provide thought leadership for Indian design and the Indian people to do amazing things.
In this perspective, mapping Tumkur and showing it up visually itself is going to be an interesting exercise.
The second segment of the day was taken up by Avy.
1. The first part related to students having to engage with their understanding of basic design vocabulary:
What is Homo Habilis?
What were/are Guilds - The Geselle had skills. The Palirer had skills and knowledge. The Meister mastered skills and knowledge as well as creation.
Convergence in a human being or a collaborative collective.
Distinguish between Crafts, Fine Arts, Applied Art, Design - identify and trace these aspects in history's flow.
Distinguish between design driven by product/artefact and design driven by process.
What lies beyond "personal taste"?
What is the distinction between "vocational training" and "design thinking"?
Reflective question: Why is design process or thinking more complex that personal taste or vocational training/learning?
2. The Monster Me exercise to familiarise students with some basic design elements: The brief, the process, the evaluation, collaboration, communication, etc.
3. Reading for the day: Ken Friedman's essay Design Science & Design Education.
Sunil Nair, a key DreamTeam leader and DreamCatcher from Idiom, who participated in the first-ever Dream Journey of January-February 2011, spoke to the students about his experience. Central to his talk and discussion was the point that DreamCatching is not as easy a methodology as it sounds. It takes a certain level of understanding and capacity to actually come home with strong dreams from those one interacts with. It also takes a certain skill to be able to "spot" a dreamer and the "extract" the dream onto video.
Sonia Manchanda again took the students a little deeper into the project. References to how the National Innovation Council and Manipal Foundation and others are interested in the capabilities of the project.
The idea is to take a district - Tumkur - and map the dreams therein. To do an entire district and see if the results can be scaled up across all the districts in the country.
A key aspect in using the methodology and process is to come to INSIGHTS.
Eg: When Idiom did the strategising for YLG, the insight gained was that for the Indian woman beauty is not a habit. Basically the woman works at home looking after a multitude of things, and then there is guilt to go to the parlour. "We turned this insight on its head to ask/tell the women -how can you make sure you deserve it and you feel guilty if you don't go to the parlour? We showed the concept boards to the women and developed them with the woman. It was a highly successful project.
So the question is: Howcan we take insights and innovate them - how to see the world as not problems but as opportunities?
INDIA IS:
A vibrant democracy where very few vote.
An unequal society - favelas are a problem - you can't even go through some areas. Many opportunities
Many types of people who don’t fully understand each other Too fast too slow
Students then watch the I AM INDIA film.
It takes a different direction from how it is usually done.
You get clinical if you look at people's needs. In Kuppam, Chandrababu Naidu (former Andhra Pradesh CM) did an experiment with human beings. What was one result. Arrowroot which went out of the market was replaced by the satchetisation strategy ending up in the selling of Marie biscuits back to the arrowroot people. Is the direction to take?
Dreams, on the other hand, are pure and constructive - Mandukya Upanishad. Yet, dreams cannot be realised by themselves. You need politicians, venture capitalists, everyone coming together via a platform, a methodology, a process.
Sam Pitroda is once stated to have said - In India, everyone wants to boil the ocean but noone wants to do anything. But things can be done through dreaming. Dreaming is a fundamental right. Dreams are deeper than insights.
Dream-Doodle-Develop as the first cut of the process thus became Dream-Believe-Realise. The process can provide thought leadership for Indian design and the Indian people to do amazing things.
In this perspective, mapping Tumkur and showing it up visually itself is going to be an interesting exercise.
The second segment of the day was taken up by Avy.
1. The first part related to students having to engage with their understanding of basic design vocabulary:
What is Homo Habilis?
What were/are Guilds - The Geselle had skills. The Palirer had skills and knowledge. The Meister mastered skills and knowledge as well as creation.
Convergence in a human being or a collaborative collective.
Distinguish between Crafts, Fine Arts, Applied Art, Design - identify and trace these aspects in history's flow.
Distinguish between design driven by product/artefact and design driven by process.
What lies beyond "personal taste"?
What is the distinction between "vocational training" and "design thinking"?
Reflective question: Why is design process or thinking more complex that personal taste or vocational training/learning?
2. The Monster Me exercise to familiarise students with some basic design elements: The brief, the process, the evaluation, collaboration, communication, etc.
3. Reading for the day: Ken Friedman's essay Design Science & Design Education.
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